ctrl + alt + digital

create. tune. restart. bits and pieces on creating, tuning and restarting digitalised marketing programs

101 Guide to Online Marketing from SEOmoz

SEOmoz has outlined a 24 week road-map for beginners in online marketing. But the long infographic build around a Wheel of Marketing with 8 core components like social media, organic search, lead generation, analytics etc. is also inspirational for experienced online marketers. Read more at: SEOmoz: The Noob Guide to Online Marketing

Filed under: analytics, content, search+, social, , , , , , , ,

The Devil is in the Detail

Optimising paid search advertising programs is all about hard work. Testing and tuning over and over again.

Many advertisers and search industry commentators mistakenly talk about and desperately pursue so-called creativity as the holy grail in creating ad texts, keyword research etc. Creativity is fine but nothing beats hard work. Read this brilliant post that nails the truth about paid search optimisation: Clickz: To Succeed in Paid Search, Think Inside the Box

Filed under: search+, , , ,

Recent tweets

%d bloggers like this: