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create. tune. restart. bits and pieces on creating, tuning and restarting digitalised marketing programs

New Google advertising model?

Google is by definition always in beta. Commentators are now speculating that Google is testing what could be the next generation of the world’s most successful advertising model with Google AdWords.

It is a simple but very effective advertising model that builds on relevance by keyword targeting consumers search queries with targeted ad texts. But rumors are that Google could be testing future advertising without keywords. Imagine Google crawling the advertiser’s website, creating the ad the site should buy and automatically purchasing and placing the ad in the search result page. If rumors are true it would be yet another experiment from Google, that potentially could expand the advertising model. Read more at: SearchBlog: Could Google Be Contemplating New Business Models?

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