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Automated PPC search

What is next in line for search advertisers?

Automisation in PPC search management is no longer just about simple bid management rules and algorithms desperately trying to make sense of small search query volumes. Google has recently launched Automated Rules that allows search advertisers to automate changes and control of campaigns, ad groups, keywords and ad texts on-the-fly. But use it with care in order not to hinder full business potential.

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