Monday, March 21, 2011 • 21:40
Location is the new denominator of digitalised services.
The services evolves around location, and todays brick-and-mortar retailers must keep up with the many new digital assets. Below a nice inforgraphic that gives you an overview of the current assets. Read more at Infographic: Owning Your Local Web Equity.
Filed under: location, local, local assets, local confluence
Friday, February 4, 2011 • 20:34
Google has compiled a neat little video that showcases some of the key stats they have picked up on especially search in 2010.
Think with Google: What We Learned in 2010.
Filed under: search+, consumer insights, google, key stats, search behaviour
Sunday, January 23, 2011 • 21:44
Recent research once again brought my attention to this all-in-one digital marketing model. The model is an overview over the specific traffic drivers, the website conversion architecture, the customer management loop etc. The model describes a typical web based b2b business model, but is also great inspiration for b2c businesses.
Get inspired and create your own all-in-one digital marketing model.
Filed under: content, all-in-one, business model, digital marketing model
Saturday, January 22, 2011 • 22:18
Optimising paid search advertising programs is all about hard work. Testing and tuning over and over again.
Many advertisers and search industry commentators mistakenly talk about and desperately pursue so-called creativity as the holy grail in creating ad texts, keyword research etc. Creativity is fine but nothing beats hard work. Read this brilliant post that nails the truth about paid search optimisation: Clickz: To Succeed in Paid Search, Think Inside the Box
Filed under: search+, creativity, keyword research, paid search, tune
Saturday, January 22, 2011 • 16:31
Google is by definition always in beta. Commentators are now speculating that Google is testing what could be the next generation of the world’s most successful advertising model with Google AdWords.
It is a simple but very effective advertising model that builds on relevance by keyword targeting consumers search queries with targeted ad texts. But rumors are that Google could be testing future advertising without keywords. Imagine Google crawling the advertiser’s website, creating the ad the site should buy and automatically purchasing and placing the ad in the search result page. If rumors are true it would be yet another experiment from Google, that potentially could expand the advertising model. Read more at: SearchBlog: Could Google Be Contemplating New Business Models?
Filed under: search+, advertising model, always in beta, google, keywords
Saturday, January 22, 2011 • 16:07
What is next in line for search advertisers?
Automisation in PPC search management is no longer just about simple bid management rules and algorithms desperately trying to make sense of small search query volumes. Google has recently launched Automated Rules that allows search advertisers to automate changes and control of campaigns, ad groups, keywords and ad texts on-the-fly. But use it with care in order not to hinder full business potential.
Filed under: search+, adwords, automated rules, google
Saturday, January 22, 2011 • 06:30
Always in Beta. This is the basic thinking behind this blog.
Digitalisation is forever changing the way consumers interact with brands and consume media. Everyday is another opportunity for you as a marketer to restart and tune your digitalised marketing strategies and programs. This blog will help you navigate. Reset.
Filed under: market, always in beta, consumer, media, restart, tune