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create. tune. restart. bits and pieces on creating, tuning and restarting digitalised marketing programs

Infographic on Local Digital Assets

Location is the new denominator of digitalised services.

The services evolves around location, and todays brick-and-mortar retailers must keep up with the many new digital assets. Below a nice inforgraphic that gives you an overview of the current assets. Read more at Infographic: Owning Your Local Web Equity.

Filed under: location, , ,

101 Guide to Online Marketing from SEOmoz

SEOmoz has outlined a 24 week road-map for beginners in online marketing. But the long infographic build around a Wheel of Marketing with 8 core components like social media, organic search, lead generation, analytics etc. is also inspirational for experienced online marketers. Read more at: SEOmoz: The Noob Guide to Online Marketing

Filed under: analytics, content, search+, social, , , , , , , ,

Key Stats from Google on 2010

Google has compiled a neat little video that showcases some of the key stats they have picked up on especially search in 2010.

Think with Google: What We Learned in 2010.

Filed under: search+, , , ,

381,576,305 check-ins

Fousquare globally grew 3400% in 2010.

But 2011 is the year that will make it or break it for Foursquare.  Facebook Places and Deals is the potential game changer in location-based social apps. Watch out for more socialising and localising in 2011.

Filed under: location, , , , , ,

All-In-One Digital Marketing Model

Recent research once again brought my attention to this all-in-one digital marketing model. The model is an overview over the specific traffic drivers, the website conversion architecture, the customer management loop etc. The model describes a typical web based b2b business model, but is also great inspiration for b2c businesses.

Get inspired and create your own all-in-one digital marketing model.

Web based contact strategy diagram v2.0

Filed under: content, , ,

The Devil is in the Detail

Optimising paid search advertising programs is all about hard work. Testing and tuning over and over again.

Many advertisers and search industry commentators mistakenly talk about and desperately pursue so-called creativity as the holy grail in creating ad texts, keyword research etc. Creativity is fine but nothing beats hard work. Read this brilliant post that nails the truth about paid search optimisation: Clickz: To Succeed in Paid Search, Think Inside the Box

Filed under: search+, , , ,

New Google advertising model?

Google is by definition always in beta. Commentators are now speculating that Google is testing what could be the next generation of the world’s most successful advertising model with Google AdWords.

It is a simple but very effective advertising model that builds on relevance by keyword targeting consumers search queries with targeted ad texts. But rumors are that Google could be testing future advertising without keywords. Imagine Google crawling the advertiser’s website, creating the ad the site should buy and automatically purchasing and placing the ad in the search result page. If rumors are true it would be yet another experiment from Google, that potentially could expand the advertising model. Read more at: SearchBlog: Could Google Be Contemplating New Business Models?

Filed under: search+, , , ,

Automated PPC search

What is next in line for search advertisers?

Automisation in PPC search management is no longer just about simple bid management rules and algorithms desperately trying to make sense of small search query volumes. Google has recently launched Automated Rules that allows search advertisers to automate changes and control of campaigns, ad groups, keywords and ad texts on-the-fly. But use it with care in order not to hinder full business potential.

Filed under: search+, , ,

Reset. ctrl + alt + digital

Always in Beta. This is the basic thinking behind this blog.

Digitalisation is forever changing the way consumers interact with brands and consume media. Everyday is another opportunity for you as a marketer to restart and tune your digitalised marketing strategies and programs. This blog will help you navigate. Reset.

Filed under: market, , , , ,

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